Rio Ferdinand, England national team defender and Manchester United, it has other talents off the field. Has a promising career as one of the world's best defender was not enough for Ferdinand and now he tried his fortune in another field of fashion.
Ferdinand collaborate with Strutt Men, a subsidiary of the group brands LXY, to start making his own brand of shoes. Products that will use the name FIVE by Rio Ferdinand include fashion shoes and accessories for men.
"We are very excited to be involved in this exciting project with Rio Ferdinand, he is one of the most famous sportsman on the planet," said Ian O'Connor, designer and owner of the brand LXY.
"Rio is not only an ambassador for the game of football, he's also a fashion icon for his own brand with a clean piece of style in which people will wish to have it."
"I was really impressed by the Rio, he was very enthusiastic involvement in the design process, it became clear if he also wanted to touch on the idea that products produced rather than just putting on a brand name."
"The appeal of the Rio is much broader than the popularity of football and his name on the world stage will ensure the development and age of this brand will be. "
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